Gold
With its beautiful color and unique versatility, it's no wonder gold has been a valued jewelry metal for centuries. Pure gold is too soft to be used for jewelry so it is combined with other metals to increase its strength. Depending on the metal, the color of pure gold can change to white, pink and even green. The standard measurement of gold is the karat.
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Platinum
Platinum has become an extremely popular jewelry metal, especially for rings. Its natural white color is a beautiful complement to diamonds, while its rarity also makes it highly valued. Compared to gold, platinum is five times as rare and weighs much more. It is also tarnish-resistant and hypoallergenic.
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Sterling Silver
The use of silver dates back thousands of years and it is still an admired jewelry metal today. Like gold, silver is too soft to use in its purest form and is combined with other metals to increase its strength. Sterling silver must be at least 92.5% pure silver and 7.5% or less of other metals. Silver is prone to tarnishing, but can be easily cleaned with regular polishing.
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Alternative Metals
Aside from gold, platinum and silver, non-traditional metals are also used for jewelry. Titanium, stainless steel and tungsten have recently gained popularity. Titanium is a lightweight metal admired for its supreme strength. Stainless steel is less likely to rust and tarnish than other metals. Tungsten is also a very strong metal that's resistant to corrosion and easy to maintain.
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